Santa Monica Pier Wayfinding

The Santa Monica Pier is one of California’s most famous attractions, with a wide variety of activities and locations. This set of way finding icons is designed to help attendees get themselves familiar with the boardwalk quickly and easily.

The icons featured are simplified to provide the user with enough information to identify what each symbol represents. Their style captures the fun and playfulness that can be expected at the pier, all while keeping a consistent visual identity.